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Optimizing Your Site For Search Engines
The unseen Meta-Tags are as important to your web page as anything your customers can see, because the bottom line is that if you don't use Meta-Tags or don't use them properly, your customers might never have the opportunity to find your website in the first place.
The optimum appearance of the beginning of your web pages will look something like this:
Let's take a look at what and why these tags are the way they are and then you can use the Meta-Tag generator to help you create your own tags if
necessary.
Click the link below and enter your URL. This program will take your current Meta-Tags and Analyze them for performance.
Meta-tag Analyzer
META tags have two possible attributes:
META tags should be placed in the head of the HTML document, between the <HEAD> and </HEAD> tags (especially important in documents using FRAMES).
Controls Web robots on a per-page basis. E.g.
<META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW">Robots may traverse this page but not index it.
Keywords used by search engines to index your document in addition to words from the title and document body. E.g.
<META NAME="keywords" CONTENT="fresh oranges, cool autumn scent, living room furniture">
A short, plain language description of the document. Used by search engines to describe your document. Particularly important if your document has very little text, is a frameset, or has extensive scripts at the top. E.g.
<META NAME="description" CONTENT="Citrus fruit wholesaler in Northern California. 40 varieties of mixed fruit drinks and wines available 24/7">Keep your description below 250 characters.
Controls caching in HTTP/1.0. Value must be "no-cache". Issued by browsers during a Reload request, and in a document prevents Netscape Navigator caching a page locally.
<META HTTP-EQUIV="Pragma" CONTENT="no-cache">
If you change the content on a page daily, this will force the visiting browser to ignore the images and text they saved in visitors cache (computer memory files) and will force the browser to reload your page from the beginning.
Specifies a delay in seconds before the browser automatically reloads the document. Optionally, specifies an alternative URL to load. E.g.
<META HTTP-EQUIV="Refresh" CONTENT="3;URL=http://www.some.org/some.html">This works very well when placed on a page you are not going to use anymore. Instead of just deleting the page and having people get a blank screen when finding it through the search engines or a link, you can tell the page to forward to whatever page you want. Eventually, the search engines that re-index your site, will drop this page from their listings because it is being forwarded.
Typically the unqualified author's name.
<META HTTP-EQUIV="Author" CONTENT="John H. Smith">
Typically an unqualified copyright statement.
<META HTTP-EQUIV="Copyright" CONTENT="Copyright 1999-2003 John H. Smith, Inc. All Rights Reserved ">
See also, Meta-Tag Generator
For more detailed Meta Tag information, see The Dictionary of HTML META Tags